SEO vs Google Ads: where to start
Understand the difference between organic and paid search before choosing a monthly plan.
Two different routes to discovery
SEO improves how your website answers relevant searches. Google Ads buys advertising placements through a defined budget. Both lead to your website, but they work differently: advertising depends on active spend, while SEO work develops your site’s content and foundations.
Start with the website and the business goal
Before choosing a channel, check whether the website explains your services clearly and gives visitors an easy next step. A business that needs enquiries for one specific service may benefit from a focused campaign. A broader website may first need better service pages and structure.
Compare the actual monthly numbers
Alphako’s SEO plan is RM1,800 per month for 15 keywords. Google Ads is RM1,500 per month, including RM1,000 in ad spend and RM500 in management. Together they are RM3,000 per month, saving RM300 with the same RM1,000 advertising budget. Choose according to your priorities and confirm the scope before work begins.
Let’s get you found.
Tell us about your business. We’ll help you choose a practical next step.